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Integrated Marketing Communications ebook

Integrated Marketing Communications ebook

Integrated Marketing Communications . David Pickton, Amanda Broderick

Integrated Marketing Communications


Integrated.Marketing.Communications..pdf
ISBN: 0273676458,9780273676454 | 0 pages | 5 Mb


Download Integrated Marketing Communications



Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management




The practice of combining online and offline (or digital and print/traditional) marketing and communications. During the 1980s, many companies came to see the need for more of a strategic integration of their promotional tools. The simplest definition states that IMC is “An approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. FUZE Conference 2013: Integrated Marketing and Communications – Bringing Clarity to the Clutter. The termed “INTEGRATED MARKETING COMMUNICATION” was coined by the American Association of advertisement agency also known as 4A's in the late 1989. Your online presence is crucial to your business, whether you own a salon, restaurant or law firm. Designing and Managing Integrated Marketing Communications. Integrated marketing communication is a business process where the agency gives marketing importance to the target audience it demands for better accountability. The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September). Integrated Marketing Communication (or IMC).

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